Hello, I'm Mckenzie Ycmat
Digital Marketing Expert

Expertise

Website Management

I have around 7 years of experience managing websites from UX design, lead generation, writing content, analytics, and backend editing through AEM and WordPress.

Demand Generation Marketing

Throughout most of my digital marketing career, there’s always been one goal – how do we achieve more leads through social media, blogs, media content, and website design.

Search Engine Optimization

The base of my marketing career started in writing and developed into why I write when it comes to marketing and lead generation through SEO and keyword research.

Multimedia Production

Through my study of journalism at the University of Utah, I have around 9 years of experience in photography, video, and audio production.

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About Me

Growing up, I was never one of those people that felt like I was born to do something specific. I loved learning and experiencing new things, but I didn’t feel like I had a desire to pursue anything specific in my career. In 8th grade, I remember telling my school counselor that I wanted to be a music teacher. I loved music and how it made me feel. I would write lyrics about love and pain I was experiencing as a 13-year-old going through adolescence.

It wasn’t until high school that my English teacher told me I had a talent for writing. I kind of shrugged it off because my passion was still with music and writing scores for film and television. I decided to take an AP Music Theory class but in exchange, my mom asked me to take AP English, since it was taught by a teacher that changed my sister’s life and my mom thought she would be able to help me find my passion.

To my surprise, AP Music Theory was an extreme challenge and not as much fun as I thought it would be. AP English was almost too easy for me and I blew it off without realizing that there could be a reason for it. It wasn’t until the teacher pulled me aside, asked me if I write in my spare time and I showed her some of the lyrics I had written and shared my passion for music. I specifically remember her looking at me and saying “You know you’re a writer, right?”. For some reason, that question hit me hard and I finally understood what I wanted to be when I grew up. I wanted to be a writer.

After different life decisions, challenges, and trials, I finally found where I fit into writing and marketing. Writing is my passion and marketing is my career.

This website is a portfolio of everything I’ve done as an artist and as a marketer, but more specifically as a writer.

More about me