Utah Woolen Mills is a local clothing store that specializes in high quality suits and mens wear. They have a reputation for being a store for older men already established in their career. They decided to have a competition that whoever could make a video with the idea of Utah Woolen Mills being different than what the public thinks and could get up to 1,000 views online, would win $1,000.

I decided to compete and although I lost to a fun and silly YouTube video by another contestant, it was my first experience in fashion style videography. Telling a story with clothing instead of words.