Resumé

2022-2022

Managed all digital and print content regarding social media, website, event collateral, mailed collateral,
photography, and video in order to create a narrative around the company brand.
- Developed and executed a digital content strategy based on key metrics, SEO/SEM traffic analysis, and Google Analytics. Leading to a 20% decrease in website bounce rates and 42% increase in page views.

2019-2022

Set the roadmap for overall website and social media content strategies focusing on organic content development and SEO growth that sell into the IT audience.

-Manage all social media every month for both the Penumbra Neuro team and rehabilitation REAL team
-Led all website and social media campaigns to promote the new REAL System product, bringing in 300+ new followers.
-Implemented Marketo and aided in the hands-on development of email, landing pages, and lead management.

2018 - 2019

Head producer of the Dentist Money™ Show podcast that averages 2,000 downloads per episode. Produce, edit, and release audio, video, graphics, emails, and blogs for the website and social media

-Create email campaigns through Marketo for promotional dinner events in 5 different cities and 40+ attendees
-Editor of all website content and SEO management through Wordpress
-Writer, researcher, and producer for the Dentist Money™ Show podcast
-Produce 1 Youtube video, 6 social posts and stories per episode through Adobe Suite products

2017 - 2018

Completely redesigned the Lexington Law website through SEO research to include a clear path for strong SEO content through keyword research and competitor analysis of other credit-based sites.

-Discovered 50,000+ keywords that could be used on the Lexington Law website that weren’t previously utilized before
-Editor of all website content and SEO management through Wordpress
-Wrote press releases and urgent based content that only an in house writer could contribute
-Managed 12 freelance writers, 2 third-party companies, and also wrote educational based content

2016 - 2017

Managed and edited the blogs for 7 top local radio stations like X96, Mix105.1 and ESPN. Managed social media accounts and email marketing for all stations with 5,000+ subscribers.

-Organized a monthly analytics report for all stations with all digital marketing numbers through Google Analytics
-Wrote weekly blogs for radio stations. Buzzfeed style articles on pop culture
-Wrote radio scripts for sponsors and organized the recordings with radio staff
-Assistant videographer and photographer for concerts, meet and greets, and interviews

2015 – 2016

Managed 22 client social media pages and websites. Wrote, organized, and edited 6 social posts for each client per week as well as 2-3 blogs at 500-1000 word count per month for each client

-Managed the relationship with each client through weekly phone calls and monthly analytics on their social pages
-Organized paid social media campaigns through Facebook Business
-Wrote 20 social media posts in under 6 minutes as well as 150 word blogs in less than an hour for each client.
-Coordinated with other community managers as well as managed 2 junior writers to create better social plan weekly